Permit Watcher reads your towns' permit portals every day and hands your sales team who's building, what they need, and their phone number — scored against the products you sell, before your competitors have had coffee.
Every way supply reps find work today is either slow, expensive, or a second job.
| Driving the territory | Lead services | Town sites yourself | Permit Watcher | |
|---|---|---|---|---|
| Fresh today? | ✗ Weeks late — you see framing, not filings | ✗ Days-to-weeks lag | ✓ If you check every town, every day | ✓ Pulled the morning they're filed |
| Names & phone numbers | ✗ A lawn sign, if you're lucky | Sometimes, at a premium | Buried in the record, portal by portal | ✓ On the lead, plus license-registry fill |
| Knows what you sell | ✗ | ✗ Same list as your competitor | ✗ You do the sorting | ✓ Scored to your lines, per rep |
| Reads the plans | ✗ | ✗ | Only if you open every PDF | ✓ "14× double-hung" out of the drawings |
| What it costs | A rep's afternoon, daily | $300–1,000+/mo, per seat | Hours a week you don't have | From $199/mo, 3 seats included |
Every town's permit site is different. That's our problem, not yours.
Search any of 30,000+ US towns and counties and add the ones you sell to. Most resolve in seconds — our engine already speaks the language of the major municipal portal systems. Enterprise team? Upload your whole town list as a CSV.
Permit Watcher figures out each town's portal — then checks it every single day on your schedule. New filings, status changes, issued permits. When a town redesigns its site, we repair the route automatically.
By 6 a.m., your inbox has the new permits: applicant names, phone numbers, addresses, project details — each scored against your product lines, with a suggested opener written for the actual job.
Tell it your lines — windows, lumber, roofing, flooring — and every permit is scored for fit with a materials estimate: Good fit · ~$40,000. Your windows rep sees window jobs. Flooring sees floors.
Filed plans and spec sheets get read, not just linked. A vague "addition" permit whose drawings call out 14× double-hung becomes a window lead — searchable, with the proving quote.
Every morning: your top leads with a suggested opener that references the actual permit, address, and project — copy, dial, done.
A new build needs framing lumber now, windows at dry-in, floors near the end. Permit Watcher tracks status daily and resurfaces the same project when your product's window opens.
Import your customer list once — every permit is tagged existing customer or new prospect, so reps defend accounts and hunt fresh ones on purpose.
Paid plans include seats with per-rep views. Delivered by email each morning, into your workspace, or straight to your CRM.
Credits meter what you actually use — towns, daily scans, permits pulled, plans read. Compare: single construction leads sell elsewhere for $5–50 each.
Public municipal permit portals — the same records anyone can look up at town hall, checked automatically every day. We only read what towns publish publicly; nothing behind logins, and security checks like CAPTCHAs are never bypassed.
Most towns resolve automatically in seconds. Ones that don't are queued for a guided setup pass — usually live within days. If a town simply doesn't publish permits online, we tell you that honestly; no software can read what isn't published.
Lead details come verbatim from the town's own record. When we read plans, every claim carries the exact quote from the document it came from — if the drawings don't say it, we don't either. Materials estimates are clearly rough triage numbers, not quotes.
The permits are public — what's yours is the speed, the scoring against your product lines, your customer matching, and your reps' call sheets. Two suppliers watching the same town see very different lead lists.
Your towns keep getting scanned and new permits keep arriving — blurred. Nothing is deleted. Upgrade any time and everything unlocks, including what accumulated while you decided.
The trial is one person. Paid plans include seats (3 on the $199 plan, up to 50) sharing one credit pool. Each rep can have their own product-line view — your window rep's morning email only has window jobs.
Any time, from the app, no call required. Plans are month to month.